FDA
THE REAL COST 2016
TV / OOH / Print / Digital & Social
THE REAL COST 2016
TV / OOH / Print / Digital & Social
FDA (Food and Drug Administration) -
Work for Sensis Agency
“The Real Cost” Campaign
The Food And Drug Administration requested a complete digital and TV campaign to create awareness about the dangers of DIP Tobacco. We've created The Real Cost awareness campaign about the risk of cancer.
“The Food and Drug Administration’s (FDA) anti-smoking campaign prevented nearly 350,000 youth from becoming cigarette smokers, saving the nation $31 billion in mortality, earnings loss, and other costs, according a study last month in the American Journal of Preventive Medicine.”
Awards
The Real Cost" has earned two Effie awards to date, including a 2015 gold Effie in the Disease Awareness and Education category and a 2017 bronze Effie in the Youth Marketing category. The Effies are the advertising industry's most prestigious award, recognizing marketing ideas that work and have demonstrated effectiveness. “The Real Cost” campaign was recognized for its insightful communications strategy, outstanding creative, and success in market.
“The Real Cost” also earned a 2016 Shorty Award for its creative work on Tumblr. Shortys are prestigious, highly-coveted awards for the best work in social media.
https://www.fda.gov/TobaccoProducts/PublicHealthEducation/PublicEducationCampaigns/TheRealCostCampaign/ucm20041242.htm#Awards
Press
https://psychnews.psychiatryonline.org/doi/full/10.1176/appi.pn.2018.10a10
Work for Sensis Agency
“The Real Cost” Campaign
The Food And Drug Administration requested a complete digital and TV campaign to create awareness about the dangers of DIP Tobacco. We've created The Real Cost awareness campaign about the risk of cancer.
“The Food and Drug Administration’s (FDA) anti-smoking campaign prevented nearly 350,000 youth from becoming cigarette smokers, saving the nation $31 billion in mortality, earnings loss, and other costs, according a study last month in the American Journal of Preventive Medicine.”
Awards
The Real Cost" has earned two Effie awards to date, including a 2015 gold Effie in the Disease Awareness and Education category and a 2017 bronze Effie in the Youth Marketing category. The Effies are the advertising industry's most prestigious award, recognizing marketing ideas that work and have demonstrated effectiveness. “The Real Cost” campaign was recognized for its insightful communications strategy, outstanding creative, and success in market.
“The Real Cost” also earned a 2016 Shorty Award for its creative work on Tumblr. Shortys are prestigious, highly-coveted awards for the best work in social media.
https://www.fda.gov/TobaccoProducts/PublicHealthEducation/PublicEducationCampaigns/TheRealCostCampaign/ucm20041242.htm#Awards
Press
https://psychnews.psychiatryonline.org/doi/full/10.1176/appi.pn.2018.10a10
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