
Woodlake Arena #LaArenaDeTodos, is a multipurpose complex located in the city of Woodlake, CA.
This new arena and events complex is a unique project and the first of its kind in the US. It is the first professional Lienzo Charro in California in conjunction with 2 other venues and a Museum. The arena has been designed by the architecture giant Gensler, and it celebrates Nature, Equestrian Culture with an enphasis in Charrería, Live Entertainment, Community and Sports Events, serving the San Joaquin Valley in California.
This new arena and events complex is a unique project and the first of its kind in the US. It is the first professional Lienzo Charro in California in conjunction with 2 other venues and a Museum. The arena has been designed by the architecture giant Gensler, and it celebrates Nature, Equestrian Culture with an enphasis in Charrería, Live Entertainment, Community and Sports Events, serving the San Joaquin Valley in California.

As part of this project, I have been consulting the team at Woodlake Arena by developing all the steps necessary to create and execute a new brand for the new arena, from the concept and design of a new logo, brand and marketing research, development of their brand guidelines, a new website, the creation of audiovisual content, sponsorship programs, and currently helping in the development of strategies to raise money for its construction, and more.
We are very proud of the work that has been created and we will continue helping this project come to fruition.
We are very proud of the work that has been created and we will continue helping this project come to fruition.
Please get in touch to learn and know more about this project.


